I very often see blog posts with a title that reads “Shameless Self Promotion” followed by a small blurb about their new product or their new self help book. I never understand why so many people say this. I get blog posts daily related to self promotion and the majority of them are start with the words “a bit of Shameless Self Promotion”.
You might think that the title “Shameless Self Promotion” appears once in a while here and there on a blog or a website. The majority of blogs or internet posts use the word “Shameless”, WOW. This inspired me to write a self help or self improvement book on how to market and self yourself.
Are you afraid of promoting yourself ? Do you think people will recent you or block you in some mental or unconscious way? What’s going on? For starters, most of these internet entries come from people that have great content on their websites and blogs, so promote it, otherwise people will never find out and benefit from that content.
In this article I will give you a new perspective on selling yourself. You see, self promotion is an impulse that started with survival, with a primal instinct of self preservation. Soon after it turned into a social skill that also required helping others to survive and strive in society in order to have more people helping each other and, yes, helping you. This was the beginning of self promotion and it evolved into what we have today.
Now, you also have to remember that if you have a good product or a good service and people will benefit from it there is no shame in promoting it. After all, you are providing a solution. This is the most important point of this article. –If you provide value you need to promote it- This value can be with a product or service and it can also be form your advice, expertise, stories or blog posts. It is what I call “Unselfish Self Promotion”.
Unselfish Self Promotion means that you provide value first. You always provide some kind of “worth” to sociaty or readers or strangers. You provide it in content, products, advice and friendship.If you are unselfish and provide value you are using self promotion, or “unselfish self promotion”.
Jorge S. Olson is an author and keynote speaker on teamwork, leadership, marketing and self promotion. Jorge is professional motivational keynote speaker, entrepreneur and has a new book. You can find his latest self help book ‘The Unselfish Guide to Self Promotion” on http://www.UnselfishPromotion.com
